KEY DELIVERABLES:
• Product Launch & Trade Activation Event Planning
• Event Live Streaming Management
• Influencer KOL Management
• Public Relations
Client would like to launch a new product + engage with key trade partners in Australia.
To align with the premium image of client’s brand, Frequency Asia-Pacific worked out a funfair themed event day at 1 of the most iconic high-class venue in Deakin Edge, Federation Square, Melbourne. Event guests included VPs from client head office, Key Local WeChat Medias, KOLs & KOCs.
• Total Event Guest: 120+ with 12 KOLs & 2 Live Streamers
• Total Media Representatives: 12
• Total Media coverage generated: 70,000+ IMPs