a2 Milk

Trade Activation Event Management | Live Streaming Management | Influencer Management | Public Relations

Project Detail

Clienta2 Milk
Australian Premium Dairy Nutritional Brand
Campaign Duration3 Months


Product Launch & Trade Activation Event Planning

Event Live Streaming Management

Influencer KOL Management

Public Relations

Client would like to launch a new product + engage with key trade partners in Australia.

To align with the premium image of client’s brand, Frequency Asia-Pacific worked out a funfair themed event day at 1 of the most iconic high-class venue in Deakin Edge, Federation Square, Melbourne. Event guests included VPs from client head office, Key Local WeChat Medias, KOLs & KOCs.

Key Results

Total Event Guest: 120+ with 12 KOLs & 2 Live Streamers

Total Media Representatives: 12

Total Media coverage generated: 70,000+ IMPs