Nutrition Care

Event Management | Public Relations

Project Detail

ClientNutrition Care
Australian Pharmaceuticals Brand
Campaign Duration4 Months


 Trade Conference Concept Planning & Management

 Overseas Conference Event Production

 Seminar for Health Professional VIPs

 High Table Dinner for AUS Media & Key Trade Partners

 VIP Trade Partners Incentive Trip planning & management(from China to AUS), 5 Days 4 Nights

Client would like to conduct an annual event to Educate the importance of gut health, & the brand as the No.1 leader in gut health product Announcing latest medical trial result & supporting on how their products help in gut health Strengthen brand’s PR relationship with Media (Local AU + Chinese Media) Build-up relationship with key CBEC trade partners(based in AU + CN) To achieve the multi-purpose & objectives from client, FA provided a Gut Health Conference Day + Trade Incentive Trip Concept Plan.

Key Results

Total Event Guest: 181 with 32 High Level Medical Industries Professionals

Total VIP Guest from China: 66

Total PR & Media Coverage: 54,000+ IMPs