KEY DELIVERABLES:
• CBEC Brand Strategy
• Hero Product Market Research & Positioning
• Chinese Marketing Materials Design & Production
• Celebrity Brand Endorsement Campaign
• KOL & KOC Influencers Campaign
• Taobao, RED, Social eCommerce Platform
• Advertising & Live Streaming
Client would like to expand its China market presence & launch a new hero SKU in CBEC Platforms. With limited China marketing & Chinese marketing materials before the campaign, a CBEC PUSH + PULL Marketing Campaign was executed for 5 months.
• Total Campaign over 4.3 Million IMPs Generated from Media & KOLs coverage
• Celebrity Brand Endorsement Campaign: Total 42,000+ IMPs Generated in 6 weeks
• Content creation including photography and graphic design on a monthly basis
• Over 375+ Organic User Generated Content(UGC) on Social Media
• Total 10,000+ Live Streaming Views across Taobao, Tmall & RED Platforms
• Social eCommerce Platform Xpanda Go : Over 1.75 Mil. IMPs generated