Product Launch Event | Live Streaming Management | Cross Border eCommerce Strategic Planning

Project Detail

Campaign Duration7 Months


CBEC Brand Strategy & Planning

Official Product Launch Event

Influencers / KOLs Campaign

Tmall Flagship Store Live Streaming

WeChat, RED, Weibo Brand Official Account Application, Setup & Management

Client would like to expand its China market presence & strengthen its brand awareness in China. On Top of regular WeChat & RED brand account content planning & communications, an extensive CBEC Launch Marketing Campaign was conducted for 7 months.

Key Results

Official Product Launch Event : Total 216 Guest + 8 VIPs Government Officials, Total 150,000+ IMPs Generated from Media & KOLs coverage

Influencers / KOLs Campaign: Total 51,400+ Engagements Generated

Tmall Flagship Store Live Streaming: Store Avg. traffic +205% after campaign

WeChat, RED, Weibo Brand Official Accounts successfully setup & running