Campaign Design | Management

Project Detail

Campaign Duration5 Months


CBEC Brand Strategy

Hero Product Market Research & Positioning

Chinese Marketing Materials Design & Production

Celebrity Brand Endorsement Campaign

KOL & KOC Influencers Campaign

Taobao, RED, Social eCommerce Platform

Advertising & Live Streaming

Client would like to expand its China market presence & launch a new hero SKU in CBEC Platforms. With limited China marketing & Chinese marketing materials before the campaign, a CBEC PUSH + PULL Marketing Campaign was executed for 5 months.

Key Results

Total Campaign over 4.3 Million IMPs Generated from Media & KOLs coverage

Celebrity Brand Endorsement Campaign: Total 42,000+ IMPs Generated in 6 weeks

Content creation including photography and graphic design on a monthly basis

Over 375+ Organic User Generated Content(UGC) on Social Media

Total 10,000+ Live Streaming Views across Taobao, Tmall & RED Platforms

Social eCommerce Platform Xpanda Go : Over 1.75 Mil. IMPs generated