Natural Life

Social Media Management | Influencer Management | SEO Management

Project Detail

ClientNatural Life
Australian Natural Health & Supplements Brand
Campaign DurationOn-going, Since Jan 2021

KEY DELIVERABLES:

Social Media Planning & Management

Influencers Campaign Management

Search Engine Optimization (SEO) Marketing Service

Client would like to expands its brand awareness, brand values, hero product(Honey health Products) to local Australia & Overseas Chinese Consumer.

With initial just basic website content available, Frequency Asia –Pacific expanded client brand voice in the market via establishing official brand account + online flagship stores in key Chinese social media & eCommerce Platform, including RED(Xiao Hong Shu), Tmall, VIPS & JD. Re-definite brand positioning in Chinese consumer market via Search Engine Optimization campaign.

Key Results

Content creation including photography, Video content and graphic design on a monthly basis

RED Followers doubled up in 4 months, diverting traffic to RED Official Store (traffic increased by + 20%)

KOL influencers Campaign: Total 360,000+ IMPs generated in 4 weeks

Search Engine Optimization campaign : Tmall & JD Flagship Stores traffic increased by 30%+ in 3 months

Hero SKUs sales increased by 40% Year on Year