KEY DELIVERABLES:
• Social Media Planning & Management
• Influencers Campaign Management
• Search Engine Optimization (SEO) Marketing Service
Client would like to expands its brand awareness, brand values, hero product(Honey health Products) to local Australia & Overseas Chinese Consumer.
With initial just basic website content available, Frequency Asia –Pacific expanded client brand voice in the market via establishing official brand account + online flagship stores in key Chinese social media & eCommerce Platform, including RED(Xiao Hong Shu), Tmall, VIPS & JD. Re-definite brand positioning in Chinese consumer market via Search Engine Optimization campaign.
• Content creation including photography, Video content and graphic design on a monthly basis
• RED Followers doubled up in 4 months, diverting traffic to RED Official Store (traffic increased by + 20%)
• KOL influencers Campaign: Total 360,000+ IMPs generated in 4 weeks
• Search Engine Optimization campaign : Tmall & JD Flagship Stores traffic increased by 30%+ in 3 months
• Hero SKUs sales increased by 40% Year on Year